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Howard Fox MSc MBA CM(SA)

Executive Director: Marketing at The Gordon Institute of Business Science (GIBS).

Founder-member and previous director: Marketing Association of South Africa.

Founding director: Chemical and General (Pty) Ltd.

A senior marketing professional, thought leader and strategist with over 25 years marketing and general management experience  – ranging from advertising, through business-to-business marketing to professional services reputation building in markets as diverse as commodity chemicals to financial services and currently business education.

Strengths include solid business acumen, considerable insight into consumer behaviour, specialisation in digital marketing and content marketing techniques, two decades of B2B experience, an excellent academic record and strong leadership skills. Howard has the capability to think both strategically and tactically, resulting in a well thought-out strategic marketing approach and techniques which have demonstrably added to companies’ bottom lines. Having moved between dramatically different industries, he has a proven ability to adapt marketing fundamentals to the specifics of individual businesses. Howard has developed new brands as well as repositioned and built existing brands very successfully. He is a talented presenter and spokesperson, Howard is also the Founding Director of a sales and marketing company which represents Rio Tinto Minerals (part of one of the world’s largest mining companies) in Southern Africa.
Howard is I currently Executive Director: Marketing at GIBS – South Africa’s largest and highest ranked business school.

There are few Marketers in South Africa who can claim Howard’s wide-ranging experience and qualifications, which include both a Masters in Marketing, an MBA and the CMSA Professional designation. He has significant digital marketing experience. He is committed to driving professionalism within marketing and has sat on the Board of the Marketing Association of South Africa, currently sit on the appeals committee of the Adverting Standards Authority and was one of the first marketers in South Africa to be awarded the Chartered Marketer professional designation.

Specialisations: Integration of business to marketing strategy; marketing strategy; digital strategy; content marketing techniques and tactics; advertising; business to business engagement; general management.

Qualifications include: MBA: Henley Management College UK; MSc in Marketing: Robert Gordon University – Aberdeen Business School UK; Chartered Marketer of South Africa; Post Grad Diploma – Financial Planning: University of the Orange Free State . Currently completing: Post Graduate Diploma in Digital Marketing – University of California Irvine. 

Link to Howard’s CV




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