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June 6, 2010

FIFA World Cup. South Africa is ready

by Howard Fox Chartered Marketer

Less than a week to go. The South African Nation is ready. Every car and building is adorned with both the colourful South African flag as well as those of the competing nations. This is the marketing event of the decade for the African continent and its people. Proof that Africa truly can hold a World Class event. That South Africa is worthy to sit at the World’s “top table”.

Welcome World to South Africa and the continent. When you leave, you take with you more than just your memories, you also take the hopes  and dreams of a nation. Given the cost of infrastructure and preparation, don’t forget what you have learnt of this nation. Of its willingness to do business, it beauty and its people. Of its humanity, the Worlds only true “Rainbow Nation”. Of its peace – the only nation in history to voluntarily step out of the arms race.

The FIFA World Cup is South Africa’s “proof” of an inspiring product. I trust the world is ready to buy.


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