Skip to content

June 6, 2010

FIFA World Cup. South Africa is ready

by Howard Fox Chartered Marketer

Less than a week to go. The South African Nation is ready. Every car and building is adorned with both the colourful South African flag as well as those of the competing nations. This is the marketing event of the decade for the African continent and its people. Proof that Africa truly can hold a World Class event. That South Africa is worthy to sit at the World’s “top table”.

Welcome World to South Africa and the continent. When you leave, you take with you more than just your memories, you also take the hopes  and dreams of a nation. Given the cost of infrastructure and preparation, don’t forget what you have learnt of this nation. Of its willingness to do business, it beauty and its people. Of its humanity, the Worlds only true “Rainbow Nation”. Of its peace – the only nation in history to voluntarily step out of the arms race.

The FIFA World Cup is South Africa’s “proof” of an inspiring product. I trust the world is ready to buy.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

%d bloggers like this: