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January 11, 2014

What to do when technology makes your product redundant….

by Howard Fox Chartered Marketer

Road Atlas

The Last Iceman” strategy relies on being the last player left in a diminishing market. This strategy can be more profitable than might first be thought, provided you outlast all your competitors. Some markets last much longer than anyone would expect – take for instance vacuum tubes (the market remains in spite of decades of solid state transistor technology), or the return of vinyl records.

[See video]

Article on the resurgence of vinyl:

The Unlikely Return Of Vinyl Records, And How Indie Musicians Are Making Money On Them by Jackie Shuman (@jackieprobably) an independent music supervisor and Head of Sync at Crush Management.


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