What to do when technology makes your product redundant….
“The Last Iceman” strategy relies on being the last player left in a diminishing market. This strategy can be more profitable than might first be thought, provided you outlast all your competitors. Some markets last much longer than anyone would expect – take for instance vacuum tubes (the market remains in spite of decades of solid state transistor technology), or the return of vinyl records.
Article on the resurgence of vinyl:
The Unlikely Return Of Vinyl Records, And How Indie Musicians Are Making Money On Them by Jackie Shuman (@jackieprobably) an independent music supervisor and Head of Sync at Crush Management. http://tinyurl.com/ken9b38