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January 24, 2014

DATA: Marketing industry sentiment stays buoyant in 2014

by Howard Fox Chartered Marketer

Headline GMI shows improvement, despite a slight dip from last month’s high.
Marketers in Asia Pacific show increased confidence in January.


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Marketers remained generally optimistic in January, according to the latest data from Warc’s Global Marketing Index.
Across all featured regions, the headline GMI measure — which takes into account marketers’ expectations for trading conditions and staffing levels as well as marketing budgets — recorded a reading of 57.9 in January’s count, a drop of 0.7 points from December.


See full press release here: Global Marketing Index January 2014

Howard is a member of the Global Marketing Index Panel.


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