DATA: Marketing industry sentiment stays buoyant in 2014
Headline GMI shows improvement, despite a slight dip from last month’s high.
Marketers in Asia Pacific show increased confidence in January.
Marketers remained generally optimistic in January, according to the latest data from Warc’s Global Marketing Index.
Across all featured regions, the headline GMI measure — which takes into account marketers’ expectations for trading conditions and staffing levels as well as marketing budgets — recorded a reading of 57.9 in January’s count, a drop of 0.7 points from December.
See full press release here: Global Marketing Index January 2014
Howard is a member of the Global Marketing Index Panel.