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January 30, 2014

LINK: Harvard Business School Article – Super Bowl Ads for Multitaskers

by Howard Fox Chartered Marketer

More than half of Super Bowl viewers will use smartphones or laptops while they watch the Seahawks take on the Broncos on TV. Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention.

Link to full article:



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