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January 31, 2014

POLL: Make Love not War [Axe TV Commercial] – Brilliant, or cynical exploitation?

by Howard Fox Chartered Marketer

#Kissforpeace ? | Watch the ad, then decide:

Quote: “AXE + purpose: the concept divided the Contagious office as we heatedly debated whether it even counted as purpose in the no-nonsense way of brands in the Unilever stable, for instance Lifebuoy and its health hygiene programme designed to help children reach their fifth birthday.”

Link to full Contagious article.

Watch the commercial, then take poll below…


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