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February 2, 2014

VIDEO: Banned Super Bowl Ad [Sodastream] + Oxfam Controversy

by Howard Fox Chartered Marketer

Israeli company SodaStream is trying to ride a wave of hype surrounding its banned Scarlett Johansson commercial, but criticism of its West Bank operations is fueling the conversation.
Full International Business Times article here.


The politics of the situation notwithstanding: I understand SodaStream’s tactic of leveraging a Super Bowl ad-banning (like they did last year). Choosing Scarlett Johansson (at the time an Oxfam Global Ambassador), given SodaStream’s sensitive geo-political situation beggars belief. Sorry PR Agent / Author Mark Borkowski [see Mail Online link below] I respectfully disagree – not all publicity is good publicity, especially when it involves politics.  Did neither party do any due diligence? #NotProfessional #OwnGoal

Scarlett Johansson loses role as Oxfam ambassador over Super Bowl SodaStream ad which breaches charity’s Israeli boycott.
Full Mail Online article here.

Wikipedia profile of PR Guru Mark Borkowski here.


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