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June 12, 2014

Why Fox Wears Red

by Howard Fox Chartered Marketer

I always wear red. It’s the Fox brand. Its a differentiator. Now Harvard agrees.

 

Harvard Red

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Read full Harvard Business Review article here.

Read full paper “The Red Sneakers Effect: Inferring Status
and Competence from Signals of
Nonconformity” here. [PDF]

 

 

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