“Internet of Things” bumps “Big Data” as most hyped technology – Gartner
Gartner’s Hype Cycle Special Report places Internet of Things at the pinnacle of their well known “Hype Cycle”.
Personally I am a bit surprised. Sure I have seen the vigorous drum-beating by Cisco, and everyone is quoting that $14 billion value of the IoT espoused by Cisco / “multi trillion” valuation by PwC (by 2020), but down here at the tip of Africa, “Big Data” still seems to hold sway by a sizeable margin.
That said, Marketers across the world appear to remain underwhelmed by the real opportunities and threats the IoT offers. I suspect, just like the development of “digital marketing” was effectively driven by technology suppliers and internet startups rather than professional marketers and their service providers – the IoT will again face at best a reticent marketing community, at worse a recalcitrant one.
WAKE UP MARKETERS!
Press release on Hype Cycle here.
Gartner’s [Free] Hype Cycle Special Report for 2014 here.
PwC report: Sensing the future of the Internet of Things here.