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September 18, 2014

DATA: Marketer optimism in Europe outpaces rest of world

by Howard Fox Chartered Marketer

WARC’s latest Global Marketing Index show marketer optimism in Europe outpaces rest of world.

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Trading conditions show improvement in all global regions.

Marketing budgets rise for 21st consecutive month.

Staffing levels continue to show steady growth.

Marketing confidence in Europe rose to its highest ever level in September, according to Warc’s latest Global Marketing Index.

The region’s headline GMI index – which takes into account marketers’ expectations for trading conditions, marketing budgets and staffing levels – rose 4.2 points from August to record a value of 60.2 this month, where a reading of 50.0 indicates neutral sentiment. The reading also represents an uptick of 5.3 points versus the same month last year.

The GMI is a unique indicator of the state of the global marketing industry. Every month it tracks conditions among marketers within their organisation and region. It tracks marketing budgets, trading conditions and staffing levels. A reading of 50 indicates no change, and above 60 indicates rapid growth.

Howard contributes to the Global Marketing Index.

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