Howard Fox interviews Ken Preston, Publisher of Brands and Branding regarding the Brand Museum exhibition at GIBS Brand-Week.
Marketers the world over chuckled at Sodastream tweaking the (Coke’s) Tiger’s tail. Now let’s sit back and watch the fight.
I know who my money is on.
See link to full time article below:
Link to Time Magazine article here.
#Kissforpeace ? | Watch the ad, then decide:
Quote: “AXE + purpose: the concept divided the Contagious office as we heatedly debated whether it even counted as purpose in the no-nonsense way of brands in the Unilever stable, for instance Lifebuoy and its health hygiene programme designed to help children reach their fifth birthday.”
Link to full Contagious article.
Watch the commercial, then take poll below…
More than half of Super Bowl viewers will use smartphones or laptops while they watch the Seahawks take on the Broncos on TV. Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention.
Headline GMI shows improvement, despite a slight dip from last month’s high.
Marketers in Asia Pacific show increased confidence in January.
Marketers remained generally optimistic in January, according to the latest data from Warc’s Global Marketing Index.
Across all featured regions, the headline GMI measure — which takes into account marketers’ expectations for trading conditions and staffing levels as well as marketing budgets — recorded a reading of 57.9 in January’s count, a drop of 0.7 points from December.
See full press release here: Global Marketing Index January 2014
Howard is a member of the Global Marketing Index Panel.