Changing the rules of business for a hyper-connected World.
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Howard is member of the GIBS / Dimention Data Digital Disruption Programme Advisory Board.
Overview of the Internet of Things – Infographic.
Unfortunately I am not able to vouch for the veracity of the data in the Infographic above.
Gartner’s Hype Cycle Special Report places Internet of Things at the pinnacle of their well known “Hype Cycle”.
Personally I am a bit surprised. Sure I have seen the vigorous drum-beating by Cisco, and everyone is quoting that $14 billion value of the IoT espoused by Cisco / “multi trillion” valuation by PwC (by 2020), but down here at the tip of Africa, “Big Data” still seems to hold sway by a sizeable margin.
That said, Marketers across the world appear to remain underwhelmed by the real opportunities and threats the IoT offers. I suspect, just like the development of “digital marketing” was effectively driven by technology suppliers and internet startups rather than professional marketers and their service providers – the IoT will again face at best a reticent marketing community, at worse a recalcitrant one.
WAKE UP MARKETERS!
Press release on Hype Cycle here.
Gartner’s [Free] Hype Cycle Special Report for 2014 here.
PwC report: Sensing the future of the Internet of Things here.
Read article here.
Interesting article on #Qleek, #IBeacon and how we have lost the physical interface with data.
Full Quartz article “How the internet of things could make media physical again” here.
A good overview of the #Internetofthings by IBM.
This presentation was created by AVI an independent UI/ UX designer.
From Marketing: Magazine.co.uk [22 Jan 2014]
by Matthew Chapman and Alex Brownsell
Link to Article – click here: http://tinyurl.com/oue82uw